Steve Robinson has more than 35 years of experience in multiple industries, He has been an integral participant in more than 50 operational transformation efforts in the manufacturing, retail, hospitality, distribution, telecommunications, food service, day care, ready mix, and computer industries. He has successfully led the transition of more than 30 troubled companies and has served as Interim CEO/COO for numerous companies undergoing transitions. He has also functioned in an advisory capacity on behalf of executive management, secured lenders, unsecured creditors, and white knight companies in both out-of-court workouts, Chapter 11 reorganizations, orderly liquidations, and recapitalizations.

Mr. Robinson’s, entrepreneurial experience includes being the Founder and Chief Executive of four ventures - Thirsty’s, Quenchers and Surf City Grill fast food chains; The World POG Federation, creators of the POG’s children games, Data Systems, and his most recent Reimaine; an on line educational platform improving the quality of life for people diagnosed with some traumatic illness such as cancer or PTSD.

Mr. Robinson currently sits on several board of directors’ including: The Simon Wiesenthal Center, Operation Progress, Jewish Graduate Student Initiative, Crown Family Philanthropies, Community Safety Services, Penwal and Reimagine. Mr Robinson is a member of Cedar Sinai Board of Governor’s. Mr. Robinson is a LEAN certified specialist, Certified Six Sigma Black Belt, Certified Project Manager and Certified Toyota Production System (TPS) Practitioner. He is an active member of the World Presidents’ Organization, Association for Corporate Growth, and The Entrepreneur Institute. Mr. Robinson holds a BA in Business Administration with an emphasis in finance and marketing from Michigan State University, and a B.S. in psychology.

With his wife Janet Crown they have five children.