Sandra Holden founded Media 360 in 1997 with F. Clay White to provide communications research, strategy and design to government agencies and non-profit organizations. Since then the company has worked with clients across the United States including the U.S. Environmental Protection Agency, U.S. Department of Health and Human Services, The Great City Schools, The Port of Long Beach, the United Healthcare Foundation and many other organizations that require a data-based strategy to communicate key health and quality of life messages to diverse populations whose psycho graphic and demographic profiles serve as barriers to inclusion and adoption. Born in Mexico City, she received her Masters from the Annenberg School of Communications at the University of Southern California. She has also served and continues to serve on the Boards of several community organizations including the Orthopedic Institute for Children, Los Angeles Girl Scouts, and Long Beach Camarata Singers.